On September 22, 2025 Hungary-Bhutan Friendship Society, in collaboration with the Business Ethics Centre and the Loden Foundation (Thimphu, Bhutan), organized an academic and business event that presented and discussed how Bhutan is now charting an ambitious new course that combines deep-rooted values with forward-looking innovation.

The workshop focused on the Gelephu Mindfulness City in Bhutan. This project has been initiated and backed by the King of Bhutan, Jigme Khesar Namgyel Wangchuck. It is one of the most ambitious sustainability and wisdom projects in the world. The purpose of this project is to create a vibrant economic hub by providing a conducive business environment and compelling incentives. The Mindfulness City aims to encompass conscious and sustainable businesses, inspired by Buddhist spiritual heritage, and distinguished by the uniqueness of the Bhutanese identity.

Zoltán Valcsicsák, Founding President of the Hungary-Bhutan Friendship Society, introduced Bhutan’s unique development journey and values.
Rabsel Dorji, Chief of Communications, Gelephu Mindfulness City, Bhutan unveiled the story behind Bhutan’s most visionary development to date: the Gelephu Mindfulness City – a Special Administrative Region centered on ecological balance, regional integration, and spiritual well-being.
Sangay Tshering, Founder, Green E-Solutions & President, Loden Foundation, Bhutan shared how Bhutanese entrepreneurs are blending purpose and profit – building sustainable businesses that uplift communities and culture.
A video about Gelephu Mindfulness City can be found here: https://www.reddit.com/r/solarpunk/comments/1j789vi/wishing_the_best_for_bhutans_gelephu_mindfulness/