Skip to content

Buddhist Values for Creating Mindful Markets

Laszlo Zsolnai and Gabor Kovacs published a paper on “Buddhist Values for Creating Mindful Markets” in the Journal of Management, Spirituality & Religion (2021, Vol. 18, No. 5, pp. 57–70).

The paper introduces principles and guidelines for individual behavior and business organizations derived from the Buddhist worldview. The authors argue that the realization of Buddhist values is needed for creating mindful markets in which mindful consumption and mindful entrepreneurship are mutually reinforcing. Mindful consumption can be defined as conscious consumption that is wise, non-violent, and compassionate. Mindful entrepreneurship involves the application of Buddhist values and virtues in business activities, including production and trade.