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Gross National Happiness

A joint paper by Laszlo Zsolnai and Zoltan Valcsicsak entitled “Business for the Greater Good: GNH Rating for Enterprises” was presented at the Seventh International Conference on Gross National Happiness in November 7-9, 2017, in Thimphu, Bhutan.

Thimphu, Bhutan

The paper argues that Gross National Happiness (GNH) provides an alternative framework that can help enterprises to develop broader, more inclusive business models that serve the greater good of society. The four pillars of GNH may be used to develop a holistic, multidimensional scheme for measuring the environmental, social, cultural and governance performance of business enterprises. An operational model was presented which suggests rating companies according to their GNH-related performance.