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“Earth Is Our Only Shareholder”

Knut Ims and Laszlo Zsolnai published an article about Yvon Chouinard, the founder and CEO of Patagonia, who decided to dedicate his company to the Earth (Om Rise Magazine, December 2022).

Yvon Chouinard does not only preach about Earth centered business but practices what he preaches. Instead of “going public,” he made Patagonia “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, the wealth Patagonia creates is used to protect the Earth.

The article analyses the role that Yvon Chouinard’s spiritual background (namely, Zen Buddhism) playes in shaping the functioning of his company.