On May 23, 2012 Laszlo Zsolnai gave a lecture on “Ecological Sustainability and Collaborative Business” at the Smith School of Enterprise and the Environment of the University of Oxford.
Zsolnai showed that the competitive mainstream business model is not compatible with ecological sustainability. He argued that the collaborative business model fits better with ecological sustainability. If we want to move closer to a sustainable world we need to generate virtuous circles where good dispositions, good behavior and good expectations reinforce one another.