In their paper “Collaborative Enterprise and Sustainability: The Case of Slow Food” Antonio Tencati and Laszlo Zsolnai (Journal of Business Ethics 2012. No. 3, pp. 345–354) analyse the Slow Food movement and employ recent theoretical and empirical contributions from behavioral sciences and psychology to support the collaborative enterprise model. Evidence is presented that the caring and responsible
efforts of economic agents are acknowledged and reciprocated, even in highly competitive markets.
