Laszlo Zsolnai gave a lecture on Collaborative Business at the Transatlantic Doctoral Academy on Corporate Responsibility (TADA) at the University of St. Gallen on May 3, 2011. Nearly 30 PhD students from Germany, Canada and Switzerland participated in the program.
Zsolnai presented the collaborative business framework which fosters virtuous circles between companies and their stakeholders where good dispositions, good behavior and good expectations reinforce one another. He argued that competitiveness is a self-serving ideology employed by mainstream business to pursue its profit at the expense of nature, society and future generations. This is why we need a more collaborative approach in doing business.